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10adventures

10Adventures

10Adventures

Designing a more adventurous, accessible, and high-converting travel experience

Introduction

10Adventures is a worldwide adventure travel platform connecting people to guided and self-guided hiking, biking, and outdoor experiences. The goal of the redesign was to modernize the website, improve usability across devices, and make it easier for visitors to discover and book their next adventure.

My role

Sole Lead UX/UI Designer
I led the end-to-end design of the new 10Adventures website, collaborating closely with developers to bring the refreshed experience to life. My responsibilities included:

  • Designing over 50+ responsive pages for desktop and mobile

  • Developing a scalable design system for future growth

  • Improving accessibility and visual hierarchy for better readability

  • Conducting UX audits and refining user flows for booking and trip discovery

  • Managing handoffs and QA to ensure high-fidelity implementation

  • Collaborating on SEO improvements to support organic growth

Goals

  • Create a modern, consistent visual identity across all pages

  • Enhance the user journey from inspiration to booking

  • Improve performance, accessibility, and mobile experience

  • Strengthen trust through better social proof and content design

Results

  • Conversion rate: 0.46% → 1.04% (+150%)

  • Visitor growth: Over 200K monthly visitors

  • 3× faster booking decisions due to simplified flows

  • Significant increase in bookings post-launch (best sales year ever)

  • Over half-million total sessions since relaunch

  • Improved SEO visibility and engagement metrics

Highlights

  • Unified design system that streamlined future page creation

  • Redesigned navigation and filtering to improve trip discoverability

  • Clearer hierarchy and visual consistency across destinations and trip types

  • Integrated reviews, testimonials, and social proof to build credibility

  • Optimized layouts for performance and accessibility

Conclusion

The redesign transformed 10Adventures from a functional travel directory into an inspiring, user-centric platform. The new design not only elevated the brand's digital presence, but also delivered measurable growth in engagement, conversions, and user satisfaction.